Discussion Questions Assignment Example | Topics and Well Written Essays - 500 words - 14

Discussion Questions - Assignment Example It is also applicable to companies that have bulky and variable production consignment, inability to meet changing demand patterns and possess excessive inventories due to the need for outsized safety stocks. The strategy has many advantages in the advertising sector especially in reducing expenditure. Conversely, a pull promotional approach creates awareness for a specific service or product, which is fashioned with an objective audience in mind (Schultz, 2002). This audience then demands the merchandise from channel partners. In this system, the consumer requests for the product and pulls it through the release channel. The strategy is based on consumed or actual demand unlike the push tactic that is based on forecast demand. The pull tactic can be applied in a situation where production and distribution are demand driven. A company may also apply it to that bit of the supply chain where order uncertainty is high. Elsewhere, it is applied in instances where a company is experiencing a decrease in lead-time, has no inventory, or is responding to specific demands. It greatly influences sales promotions and discounts, word of mouth appointments, mass media promotion and advertising. Pull promotional strategy is what our company utilizes mostly as we advertise, build on customer relationship management, and carry out sales promotions and offer discounts (Schultz, 2002). Just one strategy has proven not to give much of good returns in the businesses, which are in line with my career. In the course of work, I have had to balance both push and pull strategies. The result has been a powerful marketing mix that strongly entices customers to buy the wares I have had to sell for the company. From observation and experience in customer interactions throughout my career, it has come out that consumers react differently to marketing strategies used on the same product. This has necessitated the

Microeconomices Research Proposal Example | Topics and Well Written Essays - 1750 words

Microeconomices - Research Proposal Example reover, the presence of the conventional firm places monopoly theory in the prime scene because of the comparable attributes of a colossal firm to a monopolistic corporate power. The concept of monopoly power was initially applied during the 1930s to the traditional theory of the firm by some well-known economists. This breakthrough in the discipline of the economy provided useful tools for economists examining the performance and behavior of firms and industries. However, as expected in every emerging idea, the concept has met strong oppositions and spiteful criticisms, in this case from scholars trained in the conventional assumption of perfect competition. Monopoly theory does not merely go against several of the principles of perfect competition but roused significant doubts on the good organization of laissez-faire capitalism itself (Cleaver 2004). While the new-fangled theory had attracted numerous disbelievers, it was also strongly protected from criticisms. Since the first monopoly framework was derived from perfect competition, the two theories are much in common in terms of their opinion about â€Å"profit maximization, marginal analysis, and mathematical rigor† (Karier 1994: 27). It was easier said than done for advocates of perfect competition to hit on the assumptions in the monopoly model without disparaging their own. Provided with little prospect of locating lapses in the new theory, critics were disposed to plainly disregard it or relegate monopoly as nothing more than a unusual occurrence in the actual economy (ibid). The introduction of monopoly theory into conventional economics was both a success and a disappointment. It was a success because it made available an alternative to the romanticized model of perfect competition. Yet, it was also a disappointment since the circumstances for the typical monopoly framework were ordinarily just as idealized and confusing as perfect competition. Where perfect competition necessitates an unlimited